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Horizontal
- 2Media strengthen existing beliefs. (13)
- 5A political system where the government controls society and the media. (12)
- 6How audiences interpret media messages. (10)
- 10The act of convincing others to change their attitudes or behaviour. (10)
- 14Many viewpoints coexist in society. (9)
- 1741 letters
- 19A propaganda technique using a famous or respected person to endorse something. (11)
- 22Environment where similar opinions are repeatedly reinforced. (11)
- 24A mental picture of the world created by media. (17)
Vertical
- 1A theory explaining behaviour through observable responses to stimuli. (11)
- 3Using negative labels to attack a person or idea. (11)
- 4A technique where the speaker presents themselves as an ordinary person. (10)
- 6One-sided communication used to influence people. (10)
- 7A psychological theory focusing on the unconscious mind. (11)
- 8Popular trends (10)
- 9Believe media should have almost no government regulation. (19)
- 11Monitoring people's activities or data. (12)
- 12The part of personality responsible for moral values. (8)
- 13A technique that links a message to a respected symbol or authority. (8)
- 14A shared framework for understanding reality. (8)
- 15Remembering media information over time. (9)
- 16A propaganda technique encouraging people to follow the majority. (9)
- 18The part of personality that balances desires with reality. (3)
- 20Presenting only information that supports one side of an argument. (12)
- 21Seeking information matching existing beliefs. (20)
- 23Discomfort caused by conflicting beliefs. (19)
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